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I recently decided to update my company logo and came across a great article about logo design steps. This resource really helped me understand all the steps needed to create an effective and attractive logo. The first step the article talks about is research. I learned how important it is to analyze competitors and understand the target audience. This helps to create a unique logo that will stand out from the crowd. Then the authors describe in detail the brainstorming process, which was a real eye-opener for me. Generating ideas and creating concepts allowed me to choose a direction that most accurately reflects my brand values.